On June 3rd, we had the pleasure of hosting an exclusive corporate event in collaboration with our valued partners at Claypaky, held at the iconic Atelier Pier 7. The evening brought together a dynamic gathering of professionals from the lighting, production, and entertainment technology industries for a truly memorable experience.
The event served as both a product demonstration and a showcase of cutting-edge lighting solutions, reflecting the shared vision we hold with Claypaky for the future of innovation in our field. Attendees were treated to immersive displays, technical walkthroughs, and engaging presentations that highlighted the performance and precision behind Claypaky’s latest offerings.
Beyond the technology, the night was about people and partnerships. Industry leaders, creatives, and technical experts came together in an atmosphere of
collaboration and connection. It was an invaluable opportunity to network, exchange ideas, and celebrate the strength of community within our industry.
This successful evening also marked a significant step forward in our growing partnership with Claypaky, as we continue to work hand in hand to bring world-class lighting solutions to our region and beyond. We are proud of what we’ve built together so far, and even more excited for what lies ahead.
A heartfelt thank you to everyone who attended, participated, and made this evening a success. Here’s to continued innovation, collaboration, and lighting the way forward — together.
We are delighted to share that Abdulla Al Shirawi, our Deputy CEO, was invited as the Chief Guest at the prestigious Eureka! GCC 2025 event, organized by Gulf Islamic Investments (GII) on May 28 in Dubai.
Eureka! GCC, Asia’s largest business model competition powered by IIT Bombay’s E-Cell, brought together visionary entrepreneurs, investors, and thought leaders from across the GCC to celebrate innovation and cross-border collaboration.
The event was graced by eminent dignitaries from the GCC region, along with budding and established entrepreneurs from India and the Gulf. As Chief Guest, Abdulla Al Shirawi had the honor of felicitating the finalists during the event.
We extend our heartfelt thanks to the Co-Founders of GII, Pankaj Gupta and Mohammed Alhassan, and their dedicated team for organizing such a meaningful initiative. We wish them continued success in their future endeavors.
On May 14th, 2025, we had the pleasure of hosting an exciting Demo event in collaboration with our partners at ETC, and it was nothing short of spectacular.
The event, held at ETC’s well-equipped studio in Media City, was designed to bring together professionals from across the lighting and entertainment industries and it delivered on every front.
The event started with an immersive demo session, where ETC showcased a variety of their cutting-edge lighting systems. The studio was set up to demonstrate the full capabilities of each piece of equipment in a controlled environment, giving attendees hands-on experience and a deep dive into the tech behind the scenes.
The engagement was palpable as attendees asked questions, tested systems, and shared insights, all within an environment that encouraged exploration and learning.
As the sun set, the energy carried over to Ren – Movenpick Hotel, where the networking session took place. It was a relaxed yet vibrant gathering of like-minded professionals from across the region, including some amazing guests who joined us all the way from Qatar.
Over light refreshments and great conversations, people from different corners of the industry designers, technicians, creatives, and decision-makers connected, exchanged ideas, and discussed the areas for future collaborations.
This event was more than a product demo, it was a celebration of innovation, community, and the shared passion that drives our industry forward. Whether you were there to see the technology in action or simply to enjoy great conversations with fellow professionals, it was a night to remember.
A huge thank you to our partners at ETC for making this event possible, and to everyone who attended and helped make it a success. We’re looking forward to more similar events where technology, creativity and inspiration is only a conversation away.
As part of our ongoing commitment to health, safety, and environmental responsibility and in alignment with our ISO 9001, ISO 14001, and ISO 45001 certifications we have taken a proactive step toward sustainable waste management. We’ve designated a dedicated e-waste disposal area within our premises to safely collect and store electronic items, metals, batteries, wires, and other recyclable materials. In collaboration with E-Scrappy (Electronic Recyclers), a licensed waste disposal company, all collected materials are removed free of charge and disposed of in full compliance with UAE environmental laws and regulations. This initiative shows our dedication to creating a safer workplace and a cleaner planet for all.
We are proud to have been the official sponsor of the TPiMEA Industry Recognition Award at the 2025 TPiMEA Awards, held on 24th April 2025 at the vibrant Soho Garden, Palm Jumeirah.
In a moment of pride for our entire organization, our Deputy CEO, Abdulla Hisham Al Shirawi, did the honor of presenting this prestigious award, recognizing excellence and unwavering dedication within the live events industry.
As the Middle East’s premier event for the live production sector, the TPiMEA Awards has grown exponentially since its inception in 2018. Returning for its seventh year, this edition marked the most expansive and successful event yet, introducing new award categories and continuing a fair, industry-wide voting process.
With over 600 attendees representing every facet of the live events landscape, from technical experts to production innovators, the evening served not only as a celebration of the industry’s accomplishments but also as a valuable networking opportunity. For us, it was a moment of meaningful visibility and connection, aligning perfectly with our vision to support and elevate the regional events ecosystem.
We congratulate all the winners and nominees who exemplify the passion, talent, and resilience that drive this industry forward. It was an honor to stand amongst esteemed peers and contribute to a night that truly celebrated the best in the business.
Here’s to continued growth, collaboration, and inspiration in the world of live entertainment.
Oasis Enterprises at ISE 2025: Strengthening Partnerships & Exploring Innovation
Stepping into ISE 2025, the world’s leading AV and systems integration exhibition, was an exhilarating experience for Oasis Enterprises. As a company committed to delivering cutting-edge AV, lighting, and ELV solutions, we make it a priority to stay ahead of industry advancements.
This year’s event was particularly exciting as we stood alongside ETC, one of our key partners, as they made their ISE debut. Seeing their innovative solutions take center stage was a proud moment, and we were there to fully support their journey. We engaged in insightful discussions with their team and industry professionals, exchanging ideas on how we can further elevate lighting control solutions in the MENA region.
Beyond supporting our partners, our visit was all about discovery. We explored next-gen AV technologies, automation systems, and new supplier collaborations that align with our mission to bring world-class solutions to the market. From interactive displays to AI-driven system integration, ISE 2025 reaffirmed that the future of technology is more dynamic than ever.
As we return, we are excited to integrate the latest trends into our offerings, ensuring our clients receive only the best. Here’s to another successful year of innovation, collaboration, and growth!
Safety in the workplace is paramount, especially in fast-growing, dynamic regions like the UAE. Although the country is not known for frequent seismic activity, the risk remains significant enough to warrant thorough preparedness. Oasis Enterprises recently conducted a comprehensive twin drill exercise, addressing the critical scenarios of earthquakes and fire hazards in alignment with Dubai Municipality’s technical guidelines for emergency response.
While fire hazards remain a primary concern in UAE corporate offices due to the urban landscape, evolving infrastructure, and hot climate pose potential dangers. These twin hazards could lead to significant disruptions if they occur, making it essential for organizations to plan accordingly.
Planning for Potential Emergencies: The Scope of Oasis Enterprises’ Twin Drill
Led by Keneth Sah head of health and safety, the twin drills conducted at Oasis Enterprises were a vital exercise in ensuring employee preparedness. The drill covered several potential emergencies:
The plan, meticulously crafted, addressed several crucial aspects:
Pre-Drill Preparation and Execution
The plan and drill scope were clearly communicated to all team members ahead of time, allowing them to familiarize themselves with the process and expectations. This preparation helped ensure that employees could respond quickly and efficiently during the actual drill, reducing potential confusion in a real emergency.
Oasis Enterprises took an extra step by sponsoring selected employees for first aid certification. These trained individuals were strategically positioned across different sections of the office to offer immediate assistance in case of injuries or health emergencies during a fire or earthquake. Prior to the drill, these first aid providers attended a briefing to align their objectives with the overall drill strategy, ensuring they were ready to act as first responders if necessary.
Continuous Improvement through Annual Drills
To maintain a high level of preparedness, Oasis Enterprises conducts full evacuation drills at least once a year. These drills are essential in ensuring that all personnel, as well as the response team members, remain familiar with the emergency procedures. The scheduling of drills, observations made during them, and any corrective actions are systematically recorded for future reference and improvement.
In conclusion, the twin drill at Oasis Enterprises reinforced the importance of being prepared for any emergency scenario. By conducting such exercises in line with local guidelines and regulations, the company not only protects its employees but also ensures business continuity in the face of unforeseen disasters. Preparedness, after all, is the best defense.
Oasis Enterprises continues to uphold its commitment to leveraging technological advancements for better customer experience and streamlined operations. From 12–13 November, our team attended the Zoho CRM Workshop at Dusit Thani, Dubai. It provided valuable insights into the latest tools for automating and tracking marketing and sales processes, ensuring our team remains a leader in technological innovation.
Day 1: Setting the Foundation for CRM Excellence
The first day of the workshop focused on building a strong foundation for CRM systems. It began with an in-depth session on Configure and Customize: CRM Essentials, which detailed how organizations can align CRM functionalities with their unique goals and operational demands. The session highlighted the importance of tailoring configurations to achieve optimal performance.
Next, CRM Unmanned: Breaking Down Automation explored automation features within Zoho CRM, shedding light on tools that minimize manual tasks. These solutions ensure marketing and sales teams can focus on strategic decision-making rather than repetitive administrative duties.
The session on Key to Business Pipeline Management highlighted methods for optimizing sales pipelines to maximize efficiency, track progress, and convert leads into opportunities seamlessly. This was complemented by Connecting the Front and Back Offices: Democratizing the CRM, a segment that demonstrated the value of integrating CRM systems across departments. This integration fosters a unified approach to customer relationship management, enhancing both internal operations and customer-facing processes.
Day 2: Customization, Innovation, and Integration
The second day delved into advanced customization and innovation strategies. The session titled Tailoring Your CRM: Truly Making It Your Own provided insights into how organizations can adapt CRM systems to reflect their brand identity and specific challenges. This personalization ensures that the system becomes an indispensable tool for achieving business objectives.
In Elevating Customer Support, participants explored how CRM features can be leveraged to enhance customer service. The session covered the importance of timely responses, efficient ticket resolution, and fostering customer satisfaction through streamlined processes. Expanding Horizons: Extensibility, API, and More introduced advanced capabilities such as integrating APIs to extend the CRM’s functionality. These tools enable businesses to connect their CRM systems with other applications, creating a more robust and interconnected digital ecosystem.
Numbers That Matter: Reporting Your Success emphasized the importance of analytics and reporting features within the CRM, detailing how to generate insights from data to measure performance, monitor key metrics, and identify growth opportunities to stay ahead of the curve. Building on this, Instant Messaging & AI showcased how these technologies can be seamlessly integrated into CRM systems to enable real-time communication and automate responses, significantly enhancing customer engagement and streamlining interactions. The final session, Bringing It All Together, provided a comprehensive view of combining automation, customization, and integration to create a cohesive CRM strategy, ensuring that every aspect of the system works together to improve efficiency and deliver superior customer experiences
By attending this insightful Workshop, Oasis Enterprises reaffirms its dedication to remaining at the cutting edge of CRM technology. Our efforts to harness automation and advanced tools demonstrate our unwavering focus on enhancing customer engagement, optimizing processes, and delivering unparalleled value.
We are proud to stand at the forefront of innovation, continually refining our approach to marketing and sales to meet the evolving needs of our customers. Through such initiatives, we ensure that our team remains well-equipped to provide our clients with exceptional experience, further solidifying Oasis Enterprises’ reputation as a forward-thinking industry leader.
Our Oasis Enterprises team was thrilled to participate in yet another Zoholics conference, an inspiring event that celebrated Zoho’s remarkable milestones across the MEA region. Key wins, strategic partnerships, and customer success stories emphasized Zoho’s transformative impact, showcasing how businesses are scaling smarter and achieving sustainable growth. This event provided an in-depth look into Zoho’s latest innovations, highlighting tools designed to simplify, automate, and unify business operations—from the all-in-one Zoho One platform to Zoho CRM, which continues to empower over 300,000 businesses globally for 20 years.
This year’s conference placed a special focus on cutting-edge advancements, including Zoho’s AI-powered solutions that streamline processes, drive innovation, and provide a clear roadmap for thriving in the age of creation. From generative AI in Zoho Analytics uncovering actionable insights to Zoho Projects enabling seamless project management, the tools demonstrated their potential to transform businesses. Sessions on Zoho Desk, CRM Plus, and marketing tools further highlight enhancing customer experiences, improving engagement, and fostering trust with personalized, efficient solutions.
With insightful talks, including a fire-side chat with a featured customer, the event was a powerful reminder of why having a dedicated technology partner like Zoho is critical in today’s evolving landscape. Our team is excited to explore these tools and strategies, leveraging Zoho’s powerful ecosystem to continue driving growth and delivering value to our employees and customers.
Oasis Enterprises recently embarked on an exciting journey to connect with industry leaders and showcase our cutting-edge solutions. Our lighting experts organized a dynamic roadshow, visiting renowned companies such as Protech and SLS.
High-End ETC Consoles: A Highlight of the Roadshow
The spotlight of the road show was on our ETC lighting consoles, available for both sale and rental. These advanced consoles, including the ETC Apex console, are designed to provide unparalleled control and customization for a wide range of lighting needs. Our team engaged in in-depth discussions with Protech and SLS, focusing on how we can support their operations through Apex desk hire and other lighting solutions. The feedback we received was overwhelmingly positive, reaffirming the value of these state-of-the-art consoles.
In addition to the ETC consoles, we have taken this opportunity to present the breadth of products Oasis Enterprises can supply. To make our demonstrations even more impactful, we brought along some ETC lighting fixtures, allowing our clients to experience the quality and innovation we bring to the table.
Strengthening Industry Relationships
This roadshow was not just about showcasing products; it was about building and strengthening relationships. By visiting our clients at their locations, we demonstrated our dedication to understanding their unique challenges and offering tailored solutions that align with their goals. These face-to-face interactions are invaluable in fostering trust and collaboration, which are the cornerstones of our business.
As we continue to push the boundaries of what’s possible, roadshows like these play a pivotal role in connecting us with our clients and showcasing our capabilities. We’re thrilled about the opportunities these interactions create and are committed to providing the best-in-class solutions that drive success for our partners.
Stay tuned for more updates on our initiatives and projects.
Established in 1982. Oasis Enterprises (OE) is a leading Systems Integrator & Distributor in the region, we provide Cutting edge technologies and innovative solutions in Studio and architectural lighting, AV, Broadcast, Surveillance and ELV for several industries.
