We are proud to have been the official sponsor of the TPiMEA Industry Recognition Award at the 2025 TPiMEA Awards, held on 24th April 2025 at the vibrant Soho Garden, Palm Jumeirah.
In a moment of pride for our entire organization, our Deputy CEO, Abdulla Hisham Al Shirawi, did the honor of presenting this prestigious award, recognizing excellence and unwavering dedication within the live events industry.
As the Middle East’s premier event for the live production sector, the TPiMEA Awards has grown exponentially since its inception in 2018. Returning for its seventh year, this edition marked the most expansive and successful event yet, introducing new award categories and continuing a fair, industry-wide voting process.
With over 600 attendees representing every facet of the live events landscape, from technical experts to production innovators, the evening served not only as a celebration of the industry’s accomplishments but also as a valuable networking opportunity. For us, it was a moment of meaningful visibility and connection, aligning perfectly with our vision to support and elevate the regional events ecosystem.
We congratulate all the winners and nominees who exemplify the passion, talent, and resilience that drive this industry forward. It was an honor to stand amongst esteemed peers and contribute to a night that truly celebrated the best in the business.
Here’s to continued growth, collaboration, and inspiration in the world of live entertainment.
Oasis Enterprises at ISE 2025: Strengthening Partnerships & Exploring Innovation
Stepping into ISE 2025, the world’s leading AV and systems integration exhibition, was an exhilarating experience for Oasis Enterprises. As a company committed to delivering cutting-edge AV, lighting, and ELV solutions, we make it a priority to stay ahead of industry advancements.
This year’s event was particularly exciting as we stood alongside ETC, one of our key partners, as they made their ISE debut. Seeing their innovative solutions take center stage was a proud moment, and we were there to fully support their journey. We engaged in insightful discussions with their team and industry professionals, exchanging ideas on how we can further elevate lighting control solutions in the MENA region.
Beyond supporting our partners, our visit was all about discovery. We explored next-gen AV technologies, automation systems, and new supplier collaborations that align with our mission to bring world-class solutions to the market. From interactive displays to AI-driven system integration, ISE 2025 reaffirmed that the future of technology is more dynamic than ever.
As we return, we are excited to integrate the latest trends into our offerings, ensuring our clients receive only the best. Here’s to another successful year of innovation, collaboration, and growth!
Safety in the workplace is paramount, especially in fast-growing, dynamic regions like the UAE. Although the country is not known for frequent seismic activity, the risk remains significant enough to warrant thorough preparedness. Oasis Enterprises recently conducted a comprehensive twin drill exercise, addressing the critical scenarios of earthquakes and fire hazards in alignment with Dubai Municipality’s technical guidelines for emergency response.
While fire hazards remain a primary concern in UAE corporate offices due to the urban landscape, evolving infrastructure, and hot climate pose potential dangers. These twin hazards could lead to significant disruptions if they occur, making it essential for organizations to plan accordingly.
Planning for Potential Emergencies: The Scope of Oasis Enterprises’ Twin Drill
Led by Keneth Sah head of health and safety, the twin drills conducted at Oasis Enterprises were a vital exercise in ensuring employee preparedness. The drill covered several potential emergencies:
The plan, meticulously crafted, addressed several crucial aspects:
Pre-Drill Preparation and Execution
The plan and drill scope were clearly communicated to all team members ahead of time, allowing them to familiarize themselves with the process and expectations. This preparation helped ensure that employees could respond quickly and efficiently during the actual drill, reducing potential confusion in a real emergency.
Oasis Enterprises took an extra step by sponsoring selected employees for first aid certification. These trained individuals were strategically positioned across different sections of the office to offer immediate assistance in case of injuries or health emergencies during a fire or earthquake. Prior to the drill, these first aid providers attended a briefing to align their objectives with the overall drill strategy, ensuring they were ready to act as first responders if necessary.
Continuous Improvement through Annual Drills
To maintain a high level of preparedness, Oasis Enterprises conducts full evacuation drills at least once a year. These drills are essential in ensuring that all personnel, as well as the response team members, remain familiar with the emergency procedures. The scheduling of drills, observations made during them, and any corrective actions are systematically recorded for future reference and improvement.
In conclusion, the twin drill at Oasis Enterprises reinforced the importance of being prepared for any emergency scenario. By conducting such exercises in line with local guidelines and regulations, the company not only protects its employees but also ensures business continuity in the face of unforeseen disasters. Preparedness, after all, is the best defense.
Oasis Enterprises continues to uphold its commitment to leveraging technological advancements for better customer experience and streamlined operations. From 12–13 November, our team attended the Zoho CRM Workshop at Dusit Thani, Dubai. It provided valuable insights into the latest tools for automating and tracking marketing and sales processes, ensuring our team remains a leader in technological innovation.
Day 1: Setting the Foundation for CRM Excellence
The first day of the workshop focused on building a strong foundation for CRM systems. It began with an in-depth session on Configure and Customize: CRM Essentials, which detailed how organizations can align CRM functionalities with their unique goals and operational demands. The session highlighted the importance of tailoring configurations to achieve optimal performance.
Next, CRM Unmanned: Breaking Down Automation explored automation features within Zoho CRM, shedding light on tools that minimize manual tasks. These solutions ensure marketing and sales teams can focus on strategic decision-making rather than repetitive administrative duties.
The session on Key to Business Pipeline Management highlighted methods for optimizing sales pipelines to maximize efficiency, track progress, and convert leads into opportunities seamlessly. This was complemented by Connecting the Front and Back Offices: Democratizing the CRM, a segment that demonstrated the value of integrating CRM systems across departments. This integration fosters a unified approach to customer relationship management, enhancing both internal operations and customer-facing processes.
Day 2: Customization, Innovation, and Integration
The second day delved into advanced customization and innovation strategies. The session titled Tailoring Your CRM: Truly Making It Your Own provided insights into how organizations can adapt CRM systems to reflect their brand identity and specific challenges. This personalization ensures that the system becomes an indispensable tool for achieving business objectives.
In Elevating Customer Support, participants explored how CRM features can be leveraged to enhance customer service. The session covered the importance of timely responses, efficient ticket resolution, and fostering customer satisfaction through streamlined processes. Expanding Horizons: Extensibility, API, and More introduced advanced capabilities such as integrating APIs to extend the CRM’s functionality. These tools enable businesses to connect their CRM systems with other applications, creating a more robust and interconnected digital ecosystem.
Numbers That Matter: Reporting Your Success emphasized the importance of analytics and reporting features within the CRM, detailing how to generate insights from data to measure performance, monitor key metrics, and identify growth opportunities to stay ahead of the curve. Building on this, Instant Messaging & AI showcased how these technologies can be seamlessly integrated into CRM systems to enable real-time communication and automate responses, significantly enhancing customer engagement and streamlining interactions. The final session, Bringing It All Together, provided a comprehensive view of combining automation, customization, and integration to create a cohesive CRM strategy, ensuring that every aspect of the system works together to improve efficiency and deliver superior customer experiences
By attending this insightful Workshop, Oasis Enterprises reaffirms its dedication to remaining at the cutting edge of CRM technology. Our efforts to harness automation and advanced tools demonstrate our unwavering focus on enhancing customer engagement, optimizing processes, and delivering unparalleled value.
We are proud to stand at the forefront of innovation, continually refining our approach to marketing and sales to meet the evolving needs of our customers. Through such initiatives, we ensure that our team remains well-equipped to provide our clients with exceptional experience, further solidifying Oasis Enterprises’ reputation as a forward-thinking industry leader.
Our Oasis Enterprises team was thrilled to participate in yet another Zoholics conference, an inspiring event that celebrated Zoho’s remarkable milestones across the MEA region. Key wins, strategic partnerships, and customer success stories emphasized Zoho’s transformative impact, showcasing how businesses are scaling smarter and achieving sustainable growth. This event provided an in-depth look into Zoho’s latest innovations, highlighting tools designed to simplify, automate, and unify business operations—from the all-in-one Zoho One platform to Zoho CRM, which continues to empower over 300,000 businesses globally for 20 years.
This year’s conference placed a special focus on cutting-edge advancements, including Zoho’s AI-powered solutions that streamline processes, drive innovation, and provide a clear roadmap for thriving in the age of creation. From generative AI in Zoho Analytics uncovering actionable insights to Zoho Projects enabling seamless project management, the tools demonstrated their potential to transform businesses. Sessions on Zoho Desk, CRM Plus, and marketing tools further highlight enhancing customer experiences, improving engagement, and fostering trust with personalized, efficient solutions.
With insightful talks, including a fire-side chat with a featured customer, the event was a powerful reminder of why having a dedicated technology partner like Zoho is critical in today’s evolving landscape. Our team is excited to explore these tools and strategies, leveraging Zoho’s powerful ecosystem to continue driving growth and delivering value to our employees and customers.
Oasis Enterprises recently embarked on an exciting journey to connect with industry leaders and showcase our cutting-edge solutions. Our lighting experts organized a dynamic roadshow, visiting renowned companies such as Protech and SLS.
High-End ETC Consoles: A Highlight of the Roadshow
The spotlight of the road show was on our ETC lighting consoles, available for both sale and rental. These advanced consoles, including the ETC Apex console, are designed to provide unparalleled control and customization for a wide range of lighting needs. Our team engaged in in-depth discussions with Protech and SLS, focusing on how we can support their operations through Apex desk hire and other lighting solutions. The feedback we received was overwhelmingly positive, reaffirming the value of these state-of-the-art consoles.
In addition to the ETC consoles, we have taken this opportunity to present the breadth of products Oasis Enterprises can supply. To make our demonstrations even more impactful, we brought along some ETC lighting fixtures, allowing our clients to experience the quality and innovation we bring to the table.
Strengthening Industry Relationships
This roadshow was not just about showcasing products; it was about building and strengthening relationships. By visiting our clients at their locations, we demonstrated our dedication to understanding their unique challenges and offering tailored solutions that align with their goals. These face-to-face interactions are invaluable in fostering trust and collaboration, which are the cornerstones of our business.
As we continue to push the boundaries of what’s possible, roadshows like these play a pivotal role in connecting us with our clients and showcasing our capabilities. We’re thrilled about the opportunities these interactions create and are committed to providing the best-in-class solutions that drive success for our partners.
Stay tuned for more updates on our initiatives and projects.
Oasis Enterprises at IAAPA Middle East Trade Summit, KSA 2025
Another Milestone in Entertainment and Theme parks
Attending IAAPA Middle East Trade Summit 2025 was a significant moment for Oasis Enterprises, underscoring our commitment to the evolving entertainment landscape in Saudi Arabia. As a sponsor, our involvement went beyond participation—it reinforced our position as a leading solutions provider in a rapidly growing sector.
IAAPA Middle East Trade Summit served as an essential platform for industry leaders, innovators, and decision-makers shaping the future of entertainment and leisure in the region. With Saudi Arabia’s Vision 2030 driving major investments in world-class attractions and immersive experiences, the demand for advanced technologies and integrated solutions continues to grow. Our presence at the event aligned with this vision, showcasing how our expertise in lighting, pro AV, automation and ELV systems, can elevate entertainment venues to new heights.
Beyond visibility, our sponsorship and engagement allowed us to strengthen partnerships, explore new collaborations, and exchange insights on emerging industry trends. From interactive displays to AI-driven guest experiences, we explored innovative solutions that have the potential to redefine entertainment spaces. As the Kingdom of Saudi Arabia continues to expand its entertainment infrastructure, Oasis Enterprises remains dedicated to delivering state-of-the-art solutions that contribute to the sector’s long-term success.
With IAAPA Middle East Trade Summit concluding, we look forward to transforming discussions into action, bringing innovative technologies to the market, and continuing to support the region’s entertainment evolution. Thank you to everyone who connected with us during the event—we are excited for the opportunities ahead!
Elevating live entertainment!
Oasis Enterprises is proud to have supplied the state-of-the-art ETC Apex 5 lighting console for Mark Stavstev’s incredible show at the Coca-Cola Arena. Designed to empower creativity and precision, the ETC Apex 5 perfectly complemented this unforgettable live experience.
Oasis Enterprises Joins EEG’s “Green December” Campaign
Oasis Enterprises proudly participated in the Emirates Environmental Group’s (EEG) “Green December” campaign from December 1st to 24th. This initiative supports Dubai’s Sustainability Plan 2030, encouraging individuals and businesses to advance environmental responsibility.
Recycling for a Greener Future
Focused on recycling, the campaign set targeted weights for various waste types like paper, e-waste, glass, plastic, and aluminum cans. This gamified approach fostered healthy competition and raised awareness about waste segregation. At Oasis Enterprises, employees actively contributed by collecting recyclables and promoting the importance of reducing waste.
Commitment to Sustainability
As a company aligned with Dubai’s vision of a sustainable future, Oasis Enterprises took this opportunity to reinforce its commitment to minimizing environmental impact. Participation in “Green December” reflects our dedication to greener operations and fostering a culture of environmental stewardship.
Building Team Spirit
The campaign’s friendly competition brought our team together, sparking conversations about sustainability and teamwork. It highlighted the collective power of small actions in driving significant change.
Looking Ahead
We thank EEG for spearheading this impactful campaign and our employees for their efforts. Oasis Enterprises remains committed to supporting sustainability initiatives, contributing to a greener, more sustainable future.
Yesterday, Electronic Theatre Controls hosted technical students from the Sharjah Performing Arts Academy (SPAA) for an insightful learning day at their Studio in Dubai!
The students explored topics including Networking, Static LED Fixtures, Eos and Hog Consoles, and even dived into a Sea World case study. To support their continued learning, ETC gifted SPAA with three EOS Gadgets and Dongles to help students practice and perfect their skills for future events and shows at the university.
It was a fantastic day filled with hands-on learning and inspiration. Thank you ETC & SPAA, for having us!
Established in 1982. Oasis Enterprises (OE) is a leading Systems Integrator & Distributor in the region, we provide Cutting edge technologies and innovative solutions in Studio and architectural lighting, AV, Broadcast, Surveillance and ELV for several industries.
